Aaron Kendeall

Aaron Kendeall

Aaron joined the drinks industry in 2013. Over the decades, he has worked in nearly every capacity within the alcohol industry — including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. He’s teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. And he’s worked with startup brands to turn local enthusiasm into national recognition. It’s been a strange and complicated journey. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes.
Buffalo Trace vs Knob Creek
Rantings

Buffalo Trace vs Knob Creek

In the showdown between Knob Creek and Buffalo Trace, the real winner is anyone calling themselves a bourbon fan! Each is an excellent bourbon. You may already be acquainted with the flavor profiles of these two popular brands. But whether you consider yourself a bourbon geek, whiskey snob, or are

Woodford Reserve vs Buffalo Trace Bourbon
Rantings

Woodford Reserve vs Buffalo Trace

Woodford Reserve and Buffalo Trace might not be the first two brand names you think to put side-by-side in a matchup. They come from different price segments — Woodford Reserve is considered a premium brand, while Buffalo Trace’s price puts it squarely in the standard segment. But deciding between two

Woodford Reserve vs Bulleit Bourbon
Rantings

Woodford Reserve vs Bulleit

To the bourbon aficionado crowd, Bulleit Bourbon and Woodford Reserve are two well-known and well-respected brands in the premium segment of the bourbon category. But if you’re wondering why these brands are so well regarded among whiskey nerds, you’ve come to the right place. In this post, we’ll peek behind

Knob Creek vs Bulleit
Rantings

Knob Creek vs Bulleit

Big. Bourbon. Flavor. Bulleit and Knob Creek bourbons are excellent representations of the American whiskey style — big, bold bourbons with considerable rye content and tons of charred oak flavor. Bourbon aficionados appreciate these two brands for their complex flavor heavy with delicious barrel notes thanks to time patiently spent

Bourbon vs Scotch
Rantings

Bourbon vs Scotch

Old school, meet new school. Bourbon and scotch are two of the most popular sub-categories of distilled spirits. The first thing we should point out — they’re both whiskeys… or whiskies… Is whisky a whiskey, with or without the ‘e?’ We’ll answer this and many other questions in this post.

Evan Williams Black Label vs Green Label
Rantings

Evan Williams Black vs Green

There are a few reasons you may have entered ‘Evan Williams Black Label vs Green Label’ into a search engine. Maybe you’re a customer at the bar who just saw the barkeep pour a bottle with an unfamiliar green label into your cocktail. You could be a bartender or on-premise

Bourbon vs Rye
Rantings

Bourbon vs Rye Whiskey

‘Bourbon’ and ‘Rye’ describe two of the most prominent American whiskey styles. They both grew from similar origins. Their histories are so intertwined that the overlap from where one style started and the other began has had a constantly-shifting border centuries in the making. Today, the terms describe distinct whiskey

Jim Beam vs Jack Daniel's
Rantings

Jim Beam vs Jack Daniel’s

Grab your popcorn and a comfy seat and get ready for the battle of a lifetime — one that has been centuries in the making. Jim Beam vs. Jack Daniel’s: There are no bigger names when it comes to American whiskey. It is a showdown between the two bestselling American whiskeys

Bulleit vs Maker's Mark
Rantings

Bulleit vs Maker’s Mark

Maker’s Mark and Bulleit. These two iconic bourbon brands were instrumental in the whiskey renaissance that began in the 2000s. And they both continue to spur growth in the category to this day. Each brand has a distinct bottle and label, easily recognizable from across the room ⁠— even in

Jim Beam vs Evan Williams
Rantings

Jim Beam vs Evan Williams

Set your DVR. In many ways, Jim Beam vs Evan Williams is the ultimate bourbon heavyweight matchup. In terms of volume, these are the two top-selling brands in the bourbon category. Both brands are well recognized throughout North America and continue to make inroads abroad in the top European and

Buffalo Trace Bourbon vs Maker's Mark Bourbon
Rantings

Buffalo Trace vs Maker’s Mark

Buffalo Trace and Maker’s Mark are two of the most easily recognized and well-respected names in the world of Kentucky Bourbon. But name recognition alone isn’t helpful if you’re trying to decide which one will taste best. Deciding between these two bourbons may be a tricky proposition for someone new

Ezra Brooks vs Evan Williams
Rantings

Ezra Brooks vs Evan Williams

If you are looking for a bottle of reasonably-priced bourbon, you’re likely to come across two bottles that have a lot in common: Ezra Brooks and Evan Williams. The similarities are unmistakable. Price Point. Boxy Bottles. Sour Mash. Charcoal Mellowed. Bottling Proof. Are these coincidences, or is there something else

Buffalo Trace vs Bulleit
Rantings

Buffalo Trace vs Bulleit

Buffalo Trace and Bulleit Bourbon are two of the most well-known American whiskeys on today’s marketplace. Whiskey lovers, bourbon enthusiasts and casual drinkers alike have come across these two iconic brands at one time or another. But while each of these brands is known for containing delicious, rye-forward liquid in

Jack Daniels vs Evan Williams
Rantings

Jack Daniel’s vs Evan Williams

If you come across bottles of Jack Daniel’s and Evan Williams at your local whiskey shop, a number of things become apparent immediately. In addition to these whiskeys most likely sharing the same shelf, both come in square 750mL bottles with white lettering on black labels. The words ‘Sour Mash’

Larceny Bourbon vs Maker's Mark Bourbon
Rantings

Larceny Bourbon vs Maker’s Mark

Well, if you’re in the mood for a well-matured, smooth, mellow bourbon, then you could do worse than to choose between Maker’s Mark and Larceny. Each is a fantastic bourbon, both excellent whiskeys to try neat or on the rocks, whether at home or out at your favorite bar or

Larceny Bourbon vs Buffalo Trace
Rantings

Larceny Bourbon vs Buffalo Trace

Whiskey aficionados are deeply familiar with two of the most recognizable names in bourbon: Buffalo Trace and Larceny bourbon. But how do these two match up when compared side-by-side? Bourbon geeks know both of these bourbons punch out of their weight class when it comes to the quality of the

Evan Williams Green Label bottle

Evan Williams Green Label

Recently, I was asked to review Evan Williams Green Label – a brand extension of the more familiar Black Label product. The only problem: I’ve

Ezra Brooks Bourbon bottle

Ezra Brooks Bourbon

For many whiskey drinkers — present company included — Ezra Brooks holds a special place in their distilled spirits journey. If Jack’s name-recognition serves as

Jim Beam White Label bottle

Jim Beam White Label

Today, we’re going to take a look at Jim Beam Bourbon — the No. 1 selling bourbon, both domestically and internationally. The brand’s most widely

Evan Williams Black Label bottle

Evan Williams Black Label

Evan Williams Black Label Bourbon is the No. 2 selling Bourbon whiskey in the United States. Its price point — on the upper edge of

Jack Daniel's Old No 7, Tennessee whiskey Bottle

Jack Daniel’s Old No. 7

If you haven’t tried Jack Daniel’s Tennessee Whiskey, you are either a newcomer to the American whiskey category — or actively avoiding it. Jack Daniel’s

Makers Mark Bourbon bottle

Maker’s Mark Bourbon

Maker’s Mark is a true pioneer — a brand that has truly played an important role in the history of Bourbon Whiskey and its trajectory