Aaron Kendeall

Aaron Kendeall

Aaron joined the drinks industry in 2013. Over the decades, he has worked in nearly every capacity within the alcohol industry — including whiskey distiller, brand ambassador, marketing manager, public relations strategist and brand consultant. He’s teamed up with Master Sommeliers and Master Distillers to help educate people about the science that goes into alcohol production. And he’s worked with startup brands to turn local enthusiasm into national recognition. It’s been a strange and complicated journey. Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes.
Green Spot vs Yellow Spot
Comparisons

Green Spot vs Yellow Spot

It was a favorite of Irish writer James Joyce — among other famous Irish bards — and continues to be a favorite of whiskey enthusiasts across the globe. But the beloved brands Green Spot and Yellow Spot — along with the single pot still Irish whiskey sub-category they represent —

Johnnie Walker Platinum vs Blue
Comparisons

Johnnie Walker Platinum vs Blue

The Johnnie Walker portfolio includes a color-coded range that is widely available and globally distributed. These products include (from low to high-cost): Johnnie Walker Red Label, Black Label, Double Black, Green Label, Gold Label Reserve, Platinum Label 18-Year-Old and Blue Label. We have already looked at Red and Black Label,

Speyside vs Islay
Comparisons

Speyside vs Islay

You’ve got questions about whiskies from Speyside and Islay. And we’ve got answers. But first, how do you feel about drastic oversimplifications? Perhaps you’ve read descriptions posted to your whisky group. Online, there is a lot of information about these two scotch whisky regions and the production techniques associated with

Johnnie Walker Black vs Double Black
Comparisons

Johnnie Walker Black vs Double Black

None more black… If you’ve graduated from Johnnie Walker Red Label and want to see what’s in store in the rest of the lineup, this post is the next step in your education. Read on to learn how Black and Double Black are related, how they’re different and why the

Wild Turkey 81 vs 101
Comparisons

Wild Turkey 81 vs 101

Do you see those two bottles of Wild Turkey on the shelf? Want to know what makes them different so you know whether the increase in the proof is relative to the increase in price? Look no further. We’ve got you covered. In this post, we’ll go down the rabbit

Glenlivet vs Glenfiddich
Comparisons

Glenlivet vs Glenfiddich

Battle of the glens. This matchup is between two of the most recognizable names in single malt whisky. Any whiskey lover who admits to never trying either of these scotch whiskies will have a hard time being taken seriously in a crowd of aficionados. If you’re looking for insight into

Johnnie Walker Red vs Black
Comparisons

Johnnie Walker Red vs Black

Johnnie Walker is the best-selling whisky brand in the world. So for the drinker new to the scotch category, it’s the perfect place to start. But you may have some questions — especially if you’re just jumping into the scotch product category for the first time. In this post, we’ll

Crown Royal vs Jameson
Comparisons

Crown Royal vs Jameson

These blended brands are two of the top-selling whiskeys in the world. In the U.S. market, Crown Royal is the No. 2 selling whiskey brand behind Jack Daniel’s, while Jameson is No. 5. And globally, Crown Royal is No. 3, while Jameson is No. 4. Each is the leader in

Canadian Club vs Crown Royal
Comparisons

Canadian Club vs Crown Royal

Grab some popcorn boys, these two Canadian whisky juggernauts are about to drop the gloves! Crown Royal and Canadian Club are two of the top-selling Canadian whisky brands in the U.S. and globally. Around the world, whisky fans are familiar with what’s inside each of the recognizable bottles. In this

what is Whiskey
Rantings

What is Whiskey?

Let’s go back to the basics. The very basics. What is whiskey? Is it whiskey or whisky? And is it liquor or spirits? Don’t worry, we’ll answer this and more. In the beginning, learning about distilled spirits can be like drinking from a fire hose. But in this post, we’ll

Canadian Mist vs Crown Royal
Comparisons

Canadian Mist vs Crown Royal

Crown Royal is the No. 1 brand of Canadian whisky in global sales, while Canadian Mist is No. 3. And at home, Crown Royal is America’s best-selling Canadian whisky, followed by Black Velvet, Canadian Club and Canadian Mist comes in at No. 4. It makes sense that those looking to

Tullamore DEW vs Jameson
Comparisons

Tullamore DEW vs Jameson

Today, we look at two of the biggest names in Blended Irish Whiskey: Jameson and Tullamore DEW. These two brands are the leaders when it comes to Irish whiskey sales. Jameson whiskey is the No. 1 selling brand in the United States, with Tullamore DEW following behind. In this post,

Bourbon vs Whiskey
Comparisons

Bourbon vs Whiskey

When you’re new to the distilled spirits category, it’s easy to be thrown off by the casual conversation of whiskey nerds and bourbon aficionados, where specialized terms describing all types of whiskey products are bandied about. For example: ‘Is bourbon whiskey the same as bourbon?’ Or ‘What is the difference

Jim Beam Honey vs Jack Daniels Honey
Comparisons

Jim Beam Honey vs Jack Daniel’s Honey

The flavored whiskey category is a large and growing sub-segment that sold 10.8 million cases in 2018. Over the past decade, brands have included more flavored whiskey options, which have helped introduce new customers to bourbon and bring energy into the overall whiskey category. From the very beginning of this

What is Bourbon?
Rantings

What is Bourbon?

Consider this your Bourbon 101 course for the semester… Newcomers to the bourbon category can be intimidated by the terminology. And there is tons of misinformation and misconceptions perpetuated online for those looking to learn more about the distilled spirit we know as bourbon. You’ve got questions. We’ve got answers.

Scotch vs Whiskey
Comparisons

Scotch vs Whiskey

Is whisky scotch? Or, is scotch whisky? Well, both. Kinda. Let’s explore the nuanced usage of these terms. Consider this post your scotch whisky 101 course. We’ll take a deep dive into what scotch is and how it compares and contrasts with whiskies and other distilled spirits the world over.

Wild Turkey vs Jack Daniels
Comparisons

Wild Turkey vs Jack Daniel’s

Wild Turkey and Jack Daniel’s are two distinctly American brands familiar with newcomers to the American whiskey category and ardent whiskey drinkers alike. While both are popular choices at pubs and taverns across the United States, most seasoned bourbon drinkers have their favorite. In this point, we’ll help you understand

Jack Daniels vs Johnnie Walker
Comparisons

Jack Daniel’s vs Johnnie Walker

The fight for global supremacy in the world of whiskey comes down to these two brands — which represent the whiskey-making traditions of two continents. It’s a contentious story between two brands and their ownership entities that fight for the hearts, minds and palates of a global whiskey-drinking audience —

Wild Turkey 101 vs Maker's Mark
Comparisons

Wild Turkey 101 vs Maker’s Mark

We stand on the backs of giants. This matchup pits a protector of the pre-prohibition, high rye, bonded whiskey-making style against a pioneer in the wheated premium bourbon segment. Each has been led by Bourbon Hall of Famers and has had decades of influence over what the bourbon community considers

Irish whiskey vs Scotch
Comparisons

Irish Whiskey vs Scotch

Irish and Scottish whiskies have intertwined histories that date back nearly a millennium. But for the modern whiskey fan, knowing the nuanced differences between these two popular types of whiskey will open a whole new world of flavors for your taste buds. Unlike their Canadian and American whiskey cousins, the

Bourbon vs Cognac vs Whiskey
Comparisons

Bourbon vs Cognac vs Whiskey

So, you’re eying up that bottle of Hennessy, Rémy Martin or Courvoisier at your local liquor store or favorite bar. You might find yourself asking, ‘What’s inside that well-respected bottle ⁠— and how do I know whether the liquid inside is worth the price tag?’ On this site, we already

Crown Royal vs Jack Daniel's
Comparisons

Crown Royal vs Jack Daniel’s

Tonight, we’ve got the North American heavyweight whiskey title on the line. Jack Daniel’s and Crown Royal. These are the two top-selling whiskey brands in North America. Each has its own unique look, and the liquid inside offers significant differences in distillation and barrel aging processes. The respective black and

Eagle Rare vs Blanton's
Comparisons

Eagle Rare vs Blanton’s

Today, we look at two elusive bottles of bourbon that are much sought after by those in the know. The well-versed bourbon enthusiast is on the constant lookout, and finding either of these bottles at the suggested retail price on the shelf of your local liquor store is a righteous

Wheated Bourbon
Whiskey

Wheated Bourbon Guide

You might have trouble finding the term ‘wheated bourbon’ or ‘wheated whiskey’ on the label of a bottle in your local liquor store. But it’s a loaded term that has the power to distinguish the bourbon connoisseur from the new initiate. And if you’re a bar manager, beverage director or

Bourbon vs Rum vs Whiskey
Comparisons

Bourbon vs Rum vs Whiskey

Think of this as continued education in your matured spirits track. So far, you’ve been learning more about distilled spirits, falling further and further down the rabbit hole. And you’re learning about mash bills and how other spirits like brandy are made.   Now it’s time to take the next logical leap.

Brandy vs Bourbon
Comparisons

Brandy vs Bourbon

Brandy vs Bourbon If you’re relatively new to the world of distilled spirits, you may find yourself torn between the bourbon and brandy aisles. Looking at the bottle, you may notice they both contain brown liquids inside those bottles.  But what are they, and how are they different? And —

Buffalo Trace Bourbon vs Maker's Mark Bourbon
Comparisons

Buffalo Trace vs Maker’s Mark

Buffalo Trace and Maker’s Mark are two of the most easily recognized and well-respected names in the world of Kentucky Bourbon. But name recognition alone isn’t helpful if you’re trying to decide which one will taste best. Deciding between these two bourbons may be a tricky proposition for someone new

Distilling Alcohol in Alembic copper still
Rantings

Alcohol Distillation 101

When you see all of the various product categories for distilled alcohol at the liquor store, it can be overwhelming. Brandy, cognac, tequila, whiskey ⁠— often the copy found on the label tells us very little about how alcohol is made. Today, we’ll study the art of the alcohol distillation

Irish whiskey vs Bourbon
Comparisons

Irish Whiskey vs Bourbon

We can all agree on the spelling. While American and Irish whiskeys have many things in common, both agree that whiskey should be spelled with an ‘e.’ That puts these two styles of whiskey in the minority. Scotch, Japanese and Canadian whisky all spell the work sans ‘e,’ as do

Eagle Rare vs Buffalo Trace
Comparisons

Eagle Rare vs Buffalo Trace

This matchup pits two products produced by the same company against each other. Both Eagle Rare and Buffalo Trace offer high-quality liquid for the suggested retail prices — but finding them at those prices is a different matter. And both are well respected by seasoned drinkers throughout the American bourbon

Mash ingredients - Whiskey, Bourbon
Rantings

Mash Bill – Bourbon and Whiskey Ingredient Guide

If you’re relatively new in your distilled spirits journey, you may find yourself hearing a lot about mash bills. There is much debate in the world of whiskey about which type is the best, and it’s something the dedicated bourbon fan may feel strongly about. But what are they —

Knob Creek vs Jim Beam
Comparisons

Knob Creek vs Jim Beam

What if we told you that Knob Creek was Jim Beam? And that Jim Beam was Knob Creek? Clearly, any bourbon fan who has tried both bottles knows that’s not the case. And yet… Both brands are owned by the same company, produced at the same facilities, fermented with the

Maker's Mark vs Jim Beam
Comparisons

Maker’s Mark vs Jim Beam

This might be considered fratricide… Today’s matchup is between two brands of whiskey that fall under the same family tree. One an iconic bourbon, top-selling Jim Beam — the most well-known name coming out of Kentucky. The other, a premium bourbon with the signature wax seal — a fan favorite among

Woodford Reserve vs Maker's Mark
Comparisons

Woodford Reserve vs Maker’s Mark

In this American whiskey showdown, we’ll take a look at two prominent Bourbon whiskey brands that are premium-category fan favorites of bourbon aficionados everywhere. While each of these bottles offers a great representation of their price range, what might be most appealing is the opportunity to further your whiskey education

George Dickel vs Jack Daniel's
Comparisons

George Dickel vs Jack Daniel’s

We’ve got a Tennessee showdown on our hands. Jack Daniel’s and George Dickel represent the No. 1 and No. 2-selling brands of Tennessee whiskey in the world. Lynchburg and Tullahoma, where the two brands are produced, are only about 10 miles apart as the crow flies. Between them, they boast

Jim Beam White vs Black
Comparisons

Jim Beam White vs Black

Aged a little older. A little higher proof. Jim Beam Black Label Bourbon is a premium brand extension of the popular Jim Beam offering referred to as White Label. Because Jim Beam Black also comes at a higher price point, you might be asking ⁠— ‘Is it worth all the

Crown Royal vs Maker's Mark
Comparisons

Crown Royal vs Maker’s Mark

If you are a well-seasoned bourbon or Canadian whisky aficionado, you may be wondering, ‘Why does this post exist?’   These two brands might have more differences than they have similarities. But the one thing they have in common is the price point.  So, if you’re just starting out your journey

Knob Creek vs Woodford Reserve
Comparisons

Knob Creek vs Woodford Reserve

We’ve got ourselves a very fine matchup, indeed. Most bourbon drinkers are familiar with the names Knob Creek and Woodford Reserve. But a closer look shows how a glass of bourbon can teach us about the process of making whiskey. In this matchup, we will examine not only these two

Wild Turkey 101 vs Buffalo Trace
Comparisons

Wild Turkey 101 vs Buffalo Trace

A wild turkey appears over the hill, while a herd of buffalo roam the valley beyond. In the background, a paddleboat steams down the Ohio River loaded — of course — with barrels of Bourbon whiskey making their way to the port of New Orleans. Perfect. Ain’t that the most

Buffalo Trace vs Knob Creek
Comparisons

Buffalo Trace vs Knob Creek

In the showdown between Knob Creek and Buffalo Trace, the real winner is anyone calling themselves a bourbon fan! Each is an excellent bourbon. You may already be acquainted with the flavor profiles of these two popular brands. But whether you consider yourself a bourbon geek, whiskey snob, or are

Woodford Reserve vs Buffalo Trace Bourbon
Comparisons

Woodford Reserve vs Buffalo Trace

Woodford Reserve and Buffalo Trace might not be the first two brand names you think to put side-by-side in a matchup. They come from different price segments — Woodford Reserve is considered a premium brand, while Buffalo Trace’s price puts it squarely in the standard segment. But deciding between two

Woodford Reserve vs Bulleit Bourbon
Comparisons

Woodford Reserve vs Bulleit

To the bourbon aficionado crowd, Bulleit Bourbon and Woodford Reserve are two well-known and well-respected brands in the premium segment of the bourbon category. But if you’re wondering why these brands are so well regarded among whiskey nerds, you’ve come to the right place. In this post, we’ll peek behind

Knob Creek vs Bulleit
Comparisons

Knob Creek vs Bulleit

Big. Bourbon. Flavor. Bulleit and Knob Creek bourbons are excellent representations of the American whiskey style — big, bold bourbons with considerable rye content and tons of charred oak flavor. Bourbon aficionados appreciate these two brands for their complex flavor heavy with delicious barrel notes thanks to time patiently spent

Bourbon vs Scotch
Comparisons

Bourbon vs Scotch

Old school, meet new school. Bourbon and scotch are two of the most popular sub-categories of distilled spirits. The first thing we should point out — they’re both whiskeys… or whiskies… Is whisky a whiskey, with or without the ‘e?’ We’ll answer this and many other questions in this post.

Evan Williams Black Label vs Green Label
Comparisons

Evan Williams Black vs Green

There are a few reasons you may have entered ‘Evan Williams Black Label vs Green Label’ into a search engine. Maybe you’re a customer at the bar who just saw the barkeep pour a bottle with an unfamiliar green label into your cocktail. You could be a bartender or on-premise

Bourbon vs Rye
Comparisons

Bourbon vs Rye Whiskey

‘Bourbon’ and ‘Rye’ describe two of the most prominent American whiskey styles. They both grew from similar origins. Their histories are so intertwined that the overlap from where one style started and the other began has had a constantly-shifting border centuries in the making. Today, the terms describe distinct whiskey

Jim Beam vs Jack Daniel's
Comparisons

Jim Beam vs Jack Daniel’s

Grab your popcorn and a comfy seat and get ready for the battle of a lifetime — one that has been centuries in the making. Jim Beam vs. Jack Daniel’s: There are no bigger names when it comes to American whiskey. It is a showdown between the two bestselling American whiskeys

Bulleit vs Maker's Mark
Comparisons

Bulleit vs Maker’s Mark

Maker’s Mark and Bulleit. These two iconic bourbon brands were instrumental in the whiskey renaissance that began in the 2000s. And they both continue to spur growth in the category to this day. Each brand has a distinct bottle and label, easily recognizable from across the room ⁠— even in

Jim Beam vs Evan Williams
Comparisons

Jim Beam vs Evan Williams

Set your DVR. In many ways, Jim Beam vs Evan Williams is the ultimate bourbon heavyweight matchup. In terms of volume, these are the two top-selling brands in the bourbon category. Both brands are well recognized throughout North America and continue to make inroads abroad in the top European and

Ezra Brooks vs Evan Williams
Comparisons

Ezra Brooks vs Evan Williams

If you are looking for a bottle of reasonably-priced bourbon, you’re likely to come across two bottles that have a lot in common: Ezra Brooks and Evan Williams. The similarities are unmistakable. Price Point. Boxy Bottles. Sour Mash. Charcoal Mellowed. Bottling Proof. Are these coincidences, or is there something else

Buffalo Trace vs Bulleit
Comparisons

Buffalo Trace vs Bulleit

Buffalo Trace and Bulleit Bourbon are two of the most well-known American whiskeys on today’s marketplace. Whiskey lovers, bourbon enthusiasts and casual drinkers alike have come across these two iconic brands at one time or another. But while each of these brands is known for containing delicious, rye-forward liquid in

Jack Daniels vs Evan Williams
Comparisons

Jack Daniel’s vs Evan Williams

If you come across bottles of Jack Daniel’s and Evan Williams at your local whiskey shop, a number of things become apparent immediately. In addition to these whiskeys most likely sharing the same shelf, both come in square 750mL bottles with white lettering on black labels. The words ‘Sour Mash’

Larceny Bourbon vs Maker's Mark Bourbon
Comparisons

Larceny Bourbon vs Maker’s Mark

Well, if you’re in the mood for a well-matured, smooth, mellow bourbon, then you could do worse than to choose between Maker’s Mark and Larceny. Each is a fantastic bourbon, both excellent whiskeys to try neat or on the rocks, whether at home or out at your favorite bar or

Larceny Bourbon vs Buffalo Trace
Comparisons

Larceny Bourbon vs Buffalo Trace

Whiskey aficionados are deeply familiar with two of the most recognizable names in bourbon: Buffalo Trace and Larceny bourbon. But how do these two match up when compared side-by-side? Bourbon geeks know both of these bourbons punch out of their weight class when it comes to the quality of the

Eagle Rare 10 Year Single Barrel bottle

Eagle Rare 10 Year Bourbon

If you’ve spent time perusing the many bourbon-focused websites, blogs, social media groups and messaging boards sprinkled across the internet, you’ve seen the hype that

Old Grand-Dad 114

Old Grand-Dad 114

Old Grand-Dad 114 is an underappreciated piece of bourbon history. Since we’ve already reviewed Old Grand-Dad and Old Grand-Dad Bonded, today it’s only fair to

Old Grand-Dad Bonded

Every bottle of Old Grand-Dad Bonded is a trip into the past. In this post, we hope to paint a picture of why this beloved

Old Grand-Dad Bourbon 80 Bottle

Old Grand-Dad Bourbon

This ‘bottom-shelf bourbon’ got it going on. Bourbon lovers of all stripes — from the ultra-premium high-roller to the value-loving loyalist — have a great

Old Overholt Rye bottle

Old Overholt Rye

Old Overholt Straight Rye Whiskey holds historical significance as the nation’s oldest continuously distributed American rye whiskey product on the market. But for way too

Old Crow Bourbon whiskey

Old Crow Bourbon

Bourbon drinkers understandably have some questions about this bargain bin bourbon brand with the intriguing historical backstory. Owned by parent company Beam Suntory, it’s true

George Dickel Classic No. 8 Recipe Tennessee Whisky

George Dickel No. 8

Today, we look at the ‘other’ Tennessee whiskey. George Dickel No. 8 Recipe is a sour mash Tennessee whiskey that is matched up against Jack

George Dickel No. 12 bottle

George Dickel No. 12

Today, we’ll take a look at a whiskey that may fly under the radar in some American whiskey circles — George Dickel Tennessee Whisky No.

Jim Beam Black Label Bourbon bottle

Jim Beam Black Label

Jim Beam Black is a premium product that elevates the brand’s standard-expression white label offering. Those accustomed to the flavor of Jim Beam white label

Crown Royal Blended Canadian Whiskybottle

Crown Royal Canadian Whisky

Crown Royal Blended Canadian Whisky is one of the top-selling brands in the world in terms of volume. Surprised? You shouldn’t be. When it comes

Wild Turkey 101 Bourbon Review

Wild Turkey 101 Bourbon

Wild Turkey 101 might be one of the most underappreciated bourbon brands on the market. Yeah, that’s a loaded statement. But hear me out. First,

Widow Jane 10 Year Bourbon bottle

Widow Jane 10 Year Bourbon

In this whiskey review, we’ll take a look at a bourbon that has generated a lot of buzz in the nine years or so since

Rowan's Creek Bourbon bottle

Rowan’s Creek Bourbon

With its wine bottle design and the childlike ‘handwritten’ font face look on the label, Rowan’s Creek Bourbon stands out on a liquor shelf. It

Evan Williams Green Label bottle

Evan Williams Green Label

Recently, I was asked to review Evan Williams Green Label – a brand extension of the more familiar Black Label product. The only problem: I’ve

Ezra Brooks Bourbon bottle

Ezra Brooks Bourbon

For many whiskey drinkers — present company included — Ezra Brooks holds a special place in their distilled spirits journey. If Jack’s name-recognition serves as

Jim Beam White Label bottle

Jim Beam White Label

Today, we’re going to take a look at Jim Beam Bourbon — the No. 1 selling bourbon, both domestically and internationally. The brand’s most widely

Evan Williams Black Label bottle

Evan Williams Black Label

Evan Williams Black Label Bourbon is the No. 2 selling Bourbon whiskey in the United States. Its price point — on the upper edge of

Jack Daniel's Old No 7, Tennessee whiskey Bottle

Jack Daniel’s Old No. 7

If you haven’t tried Jack Daniel’s Tennessee Whiskey, you are either a newcomer to the American whiskey category — or actively avoiding it. Jack Daniel’s

Makers Mark Bourbon bottle

Maker’s Mark Bourbon

Maker’s Mark is a true pioneer — a brand that has truly played an important role in the history of Bourbon Whiskey and its trajectory

Larceny Bourbon bottle

Larceny Bourbon

John E. Fitzgerald. The man. The myth. The legend. When it comes to the stories behind bourbon brands, some are grounded in fact, while others

Rebel Yell Bourbon Whiskey

Rebel Yell Bourbon

Don’t sleep on this wheated bourbon with Stitzel-Weller lineage. Rebel Yell Bourbon is often left out of the wheated discussion. It is a borderline value